About Dennis Pedersen
Still life photographer Dennis Pedersen has honed his signature style for more than two decades. Particularly acclaimed for his work in the cosmetics and beauty sector, Dennis is coveted by art directors for his ability to create spectacular, dynamic imagery from all manner of raw materials – liquids, lotions, powders, creams, smoke, sprays and more. With his incredible eye for detail and an active imagination, Dennis can add visual excitement to any product.
Who uses Dennis?
Dennis’ many clients include the biggest names in beauty products from Clinique and L’Oreal to many other brands including Revlon, Charlotte Tilbury and Olay.
Shooting regularly for the world's leading fashion and beauty magazines, clients often contact Dennis without a brief, asking him to ‘work his magic’. He thrives on using his initiative and responding to quick turnaround times. His extensive portfolio ranges from editorial and advertising to PR and point of sale.
How does Dennis work?
From his own studios in Hoxton / Shoreditch in central London, Dennis uses up-to-the-minute photographic equipment as well as technical prowess and ingenuity to achieve the special effects for which he is renowned. After many years of experience Dennis is now known for using on-the-spot post-production simultaneously as the shoot progresses, ensuring the best possible results are achieved . Shooting in the studio or on location, with a strong full-time team around him, Dennis always knows how to capture a product's essence.
Dennis learned his craft with the still life photographer Jon Stigner, working for advertising and editorial clients. Gaining a reputation for impeccable detail and lighting, he became increasingly interested in depicting movement in still-life photography. Since then, Dennis has made this arena his speciality, working both in and out of camera to gain startling and original results.